Mobile

Track mobile add campaigns, app download details, kind of media consumed and more.

With every passing second more and more companies are adopting mobile devices like Tabs and IPads in the workplace. BYOD is the hot topic in most of the companies and CIOs are not shying away to understand the implications and limitations of these devices. At the same time companies have taken initiatives on mobile platforms to increase their reach, improve sales, enhance marketing efforts, understand customer behavior, predict future growth and revenue. Though the future is mobile but it comes with its own sets of complexities. Its an addition to the existing arsenal of any company’s strategy that means more data being generated through multiple devices.

Data is being generated at an alarming rate from multiple avenues like mobile and other virtual and real-time aspects. The problem is not the data but to make sense of this overwhelming accumulation of data. Companies often struggle to gather the data from disparate sources, filter it and transform the insight into necessary actions. And, this situation makes it more important to have a mobile business intelligence solution in place. Another challenge faced by the companies is regarding trained professionals who can help them make sense of the data and train their employees at the same time to be independent in the use of mobile business intelligence solutions.

There is an overwhelming demand for mobile business intelligence. With each passing day more and more companies are adopting mobile analytics solutions to extract meaningful information from the ocean of data generated by their mobile initiatives. Top businesses have already attacked this opportunity and are gaining significant advantage over others. These companies have been able to answer many questions which were locked to them previously. Business critical metrics such as customer behavior, revenue generated per customer, time spent on site and other activities related to the business and more are visualized in the simplest ways to take informed and accurate actions.

CIOs are increasingly becoming mobile savvy and want to have a mobile business intelligence software that can provide them real time information. Being mobile means “flexibility” and companies are giving more authority to their employees like many companies have provided Ipads to their sales reps that can use mobile BI on the field as and take informed action with just a click and at an amazing speed.

EzDataMunch provides mobile business intelligence solutions that are comprehensive and robust with the ability to extract information from multiple platforms with ease and transform the data into highly meaningful and actionable visual report.

  • Measure click through rate from multiple mobile advertising campaigns and revenue generated.
  • Check rankings by getting insight into the factors causing adds to rank.
  • Target relevant audience based on their interest and demographics.
  • Track number of impressions, expenditure and ROI from mobile campaigns.
  • Our pre built mobile analytics dashboard gives real time insight into the sales done by mobile apps.
  • Users can get complete overview of revenue, average revenue per user (ARPU).
  • Complete insight into total number of paying users and more.
  • Customer engagement is one of the most important metrics that gives insight into customer behaviour and time spend on the app.
  • Our mobile analytics dashboards gives complete information regarding customer.
  • The points covered are total time spent, frequency of visits, paid or unpaid, usage patterns and more.
  • This data can help in accurate future prediction of customer behavior and take necessary actions for retention.
  • Users can view complete information regarding most important metrics such as downloads, revenue, ranking and reviews.
  • This dashboard makes it easy for the user to customize it as per their preference and provide real time information.
  • The dashboard can be filtered as per the period to track changes and identify trends to take better decisions.

Blogs

Application of Big Data Analytics in Real Life Examples

The application of big data analytics has introduced cutting-edge possibilities in every aspect of our daily life. Big data analytics are not only spreading their branches in the banking sector, healthcare sector, or manufacturing industries, after all, there are few...
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What is the difference between Data Science vs Data Analytics?

Data science and data analytics are the trending terms of the year. Everyone knows that business success without data is unknown. Many tons of data are generated daily by the user and importance is given to carrying out the day to day activities of the business. If...
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Inventory Metrics and KPIs Best Practices for Your Warehouse

Do you know the factor for which your business can succeed? What contributes to your sales and revenue growth? The answer is maintaining your list and selecting the appropriate metric and KPI for inventory management. Inventory management plays a vital role in...
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How Big Data Analytics helps in Crime Prediction and Prevention

Big data analytics helps businesses analyze and examine large amounts of data. The process involves hidden patterns, correlations, and provides deep business insights to make an appropriate business decision. Basically, organizations have realized the strengths of big...
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What is Data Democratization and how to get started?

Today data is an important factor for business success. In every business, it has been observed that data is playing a game-changing moment to improve business performance. Data is important and necessary in this increasingly competitive world. It is essential for...
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Corporate Dashboard – How it Empowers CEO’s Strategic Decisions

If your company is generating thousands of reports and millions of data by merchandising, trade, marketing, and financial activities. From that collect data that you select to run your direct and retail business? What key performance metrics and KPI’s are selecting,...
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What is Agile Business Intelligence and Data Analytics

Many business users are raising complaints about reporting and analytics that took a lot of time to develop with the IT team. One research found that traditional BI is unable to provide quick reporting and solutions to industries in this competitive world. Companies...
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How your Business can Benefit from Artificial Intelligence

In business, artificial intelligence is playing an important role in maximizing the success rate in the business industry. Artificial intelligence has given humans a new approach to create a new environment in the world of computing. Digital technologies have replaced...
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Introduction to Amazon Sagemaker and know how it works

Machine learning has been developed over the years and brings many discoveries and inventions to us. It is the ability to increase the strength and effectiveness of a business, so many companies today rely on machine learning. Amazon introduced the SageMaker solution...
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How Predictive Analytics Can Transform your Business Insights

Predictive analytics has opened a new door for the organization to see business opportunities.  It offers a new and effective way to look into the future permitting entrepreneurs to improve the business process, improve marketing strategies. The predictive can act as...
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Our Media Client’s Experience.


Media

We wanted to analyze our Travel and expense spend across business units. The challenge was analyzing travel spend through “Concur” that was only providing partial insight. To do a more holistic spend analysis, we needed to consolidate data across various sources like Concur, HR data, P-Card data, Travel agency data, Contract data for hotels / car rental companies and business rules and policies to ensure we can analyze compliance to organization policies. After comparing multiple solutions out there in the market, we selected EzDataMunch as they had the most comprehensive playbook. We were able to analyze data as we needed, a simple user interface, data uploaded in cloud and best of all – we could see the savings of almost $2.5Mn in 60 days!

Sr. Director Strategy and Analysis

Whitepaper

Travel & Entertainment Spend Analysis Best Practices

Case Study

Travel & Expense Optimization For A Media Company

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