Market Analytics

Stay ahead in the market by tracking trends and ensure better ROI from marketing activity.

With EzDataMunch, users can know every stage of opportunity created by marketers. Understand various campaigns impact and effectiveness of every campaign owner. Identify the phase where customers are dropping out and develop strategies to take customers towards completing the sales cycle

Trend Analysis

Retail industry is replete with all sorts of categories catering to consumer requirements. Growth or decline of retail in any country represents the economy of that country. Thus, retail sales are driven by income, interest rates and consumer confidence. Other crucial factors for retail are seasonality, location, proximity to competitors and segments. Retailers need to be one step ahead of the market to predict trends and take actions accordingly to ensure profitability and growth.

 

With EzDataMunch retail analytics solutions retailers can:

  • Gain insight into the current trends by analyzing the market as per top performing segments and low performing segments.
  • Drill deeper by top performing brands and low performing brands in every segment to align your product or service offerings as per the statistics.
  • Analyze which brands, products and services are contributing most to the economy and driving market sentiments.
  • Calculate the growth in brand value year over year basis and identify factors causing the change.

Campaign Performance Analysis

Abundance of data is already available for retail industry and more is created every day. The differentiating factor for any retail company is how they drive value from this data. Companies that use data analytics for decision making see a remarkable impact on their campaigns. Marketers need real-time information to discover opportunities , innovate new campaigns and measure ROI.

 

With EzDataMunch campaign performance dashboards retailers can:

  • Analyze monetary value of pipelines, closed won cases and see the factors contributing to it.
  • Analyze the performance of marketing campaigns against the benchmark set and track campaign response.
  • Analyze total leads and check the contributing factors. Also compare current data with previous years data to track growth.
  • Check total campaign value and cost involved in them. Track campaign owner’s effectiveness and the assumptions made to formulate the campaigns.
  • Analyze opportunity value and understand factors that are influencing the opportunity at every stage.
  • Get a closer look into every opportunity by knowing who is the opportunity owner. What stage the opportunity currently stands at. What were the efforts or measures taken to push the opportunity ahead in the sales funnel. See the total number of opportunities and drill deeper to check opportunity owner’s contribution.
  • Identify bottlenecks faced by opportunity owners, articulate steps to overcome them and add value at every stage.
  • Define campaign objective and set targets based on location, target persona and campaign type.
  • Analyze real-time response to all the campaigns and get insight into the factors like campaign message.
  • Know the offers that are driving success or failure and take corrective actions to enhance the campaign.
  • Know the cost of acquiring a new customer.

Blogs

Hotel Data and Analytics

Hoteliers don't always consider data to be a fundamental tool in their daily operations. Hotels focus on making guests happy than crunching numbers. So why does data matter to hotels? Because at the end of the day data is just information. When we look at the right...
Read More

Denials Management In HealthCare Industry

Background of 'Denials' Claim denials are an inescapable problem for hospitals and health systems throughout the country. Revamping the claim denials process is at the top of most hospital CFOs' minds. Definition of 'Denials' The formal definition of a medical billing...
Read More

The Next Wave in BI: Search-based BI or Business Intelligence 3.0

Introduction Since the introduction of the Data Warehouse in the early 1990s, the developments in BI seem to lack any disruptive innovation. To fulfill its promise and to respond to future requirements, BI needs to become more intelligent, user friendly and flexible....
Read More

Define KPIs for Successful Business Intelligence

What is a KPI? A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. High-level KPIs - Focus on the...
Read More

How Data Analytics Can Transform Your Business

The Difference Between Big Data and Data Analytics Moto GP Bikes transmit 2GB of data every lap and 3TB during a full race. When you consider there are 20 races per season, the bikes are generating over 60 terabytes of data. While that is a huge amount of data, the...
Read More

Simple ways of creating pivot tables

Many Excel experts believe that pivot tables are the single most powerful tool in Excel. Most of us use Excel to slice and dice our data. Excel is one of those products with some very powerful tools that are easy to use. It turns out that by learning handful of these...
Read More

Benefits of Marketing Videos to increase Business Growth

Introduction: Many people may wonder about what would be the best and most effective way to show and tell the people about the certain product that they are selling or offering to everyone. Well, if you really want the best and most effective of them all, video...
Read More

R vs Python for Data Science

Introduction If you’re interested in a career in data, and you’re familiar with the set of skills you’ll need to master, you know that Python and R are two of the most popular languages for data analysis. When it comes to data analysis, both Python and R are simple...
Read More

Benefits/Advantages of QlikView, QlikSense, Tableau and Power BI

How to choose BI Tools: When we are selecting the right Business Intelligence tools for our organizations, consider our company, our employees, our departments and teams – and then success factors that drive our decision-making. What is not working currently, and what...
Read More

How to Use Simple Date Functions in QlikView and QlikSense

In the present competitive world, all organizations are showing an interest in Business Analytics by using different technologies like QlikView, QlikSense and Tableau etc. In different technologies, Year wise and Period wise analysis plays a major role for monitoring...
Read More

Events


Up Coming Webinar


Completed Webinars

Our Retail Client’s Experience.


 

Retail

We gave a high level description of our requirements and within 48 hours EzDataMunch team came up with the entire prototype that provided us an insight into how the entire solution may look like.  It was a great surprise to find a company can pull of something like this complex in couple of days.

VP Sales Operations

Share This