Market Analytics

Stay ahead in the market by tracking trends and ensure better ROI from marketing activity.

With EzDataMunch, users can know every stage of opportunity created by marketers. Understand various campaigns impact and effectiveness of every campaign owner. Identify the phase where customers are dropping out and develop strategies to take customers towards completing the sales cycle

Trend Analysis

Retail industry is replete with all sorts of categories catering to consumer requirements. Growth or decline of retail in any country represents the economy of that country. Thus, retail sales are driven by income, interest rates and consumer confidence. Other crucial factors for retail are seasonality, location, proximity to competitors and segments. Retailers need to be one step ahead of the market to predict trends and take actions accordingly to ensure profitability and growth.

With EzDataMunch retail analytics solutions retailers can:

  • Gain insight into the current trends by analyzing the market as per top performing segments and low performing segments.
  • Drill deeper by top performing brands and low performing brands in every segment to align your product or service offerings as per the statistics.
  • Analyze which brands, products and services are contributing most to the economy and driving market sentiments.
  • Calculate the growth in brand value year over year basis and identify factors causing the change.

Campaign Performance Analysis

Abundance of data is already available for retail industry and more is created every day. The differentiating factor for any retail company is how they drive value from this data. Companies that use data analytics for decision making see a remarkable impact on their campaigns. Marketers need real-time information to discover opportunities , innovate new campaigns and measure ROI.

With EzDataMunch campaign performance dashboards retailers can:

  • Analyze monetary value of pipelines, closed won cases and see the factors contributing to it.
  • Analyze the performance of marketing campaigns against the benchmark set and track campaign response.
  • Analyze total leads and check the contributing factors. Also compare current data with previous years data to track growth.
  • Check total campaign value and cost involved in them. Track campaign owner’s effectiveness and the assumptions made to formulate the campaigns.
  • Analyze opportunity value and understand factors that are influencing the opportunity at every stage.
  • Get a closer look into every opportunity by knowing who is the opportunity owner. What stage the opportunity currently stands at. What were the efforts or measures taken to push the opportunity ahead in the sales funnel. See the total number of opportunities and drill deeper to check opportunity owner’s contribution.
  • Identify bottlenecks faced by opportunity owners, articulate steps to overcome them and add value at every stage.
  • Define campaign objective and set targets based on location, target persona and campaign type.
  • Analyze real-time response to all the campaigns and get insight into the factors like campaign message.
  • Know the offers that are driving success or failure and take corrective actions to enhance the campaign.
  • Know the cost of acquiring a new customer.

Blogs

What Are Incremental Sales – Learn Examples and Calculations

Sales are the process of generating leads, converting them into buyers, and then ensuring that they become repeat customers. Selling is not easy. Achieving success with this requires a lot of time, energy, and focus. However, there are some techniques and strategies...
Read More

Top 10 Business Intelligence Dashboard Features and Benefits

Business Intelligence Dashboard is a powerful management tool that plays a vital role in decision-making both internally and externally in an organization. Business Intelligence Dashboard is also known as Data Dashboard represents various data visualizations to give...
Read More

Financial Reports vs. Management Reports What’s the Difference

Reporting provides a basic understanding of business performance and operations. In a business, a report provides important details regarding future forecasting, marketing planning, budget planning, and decision making. In the article below we will explain Financial...
Read More

Dashboard Types – Strategic, Analytical, Operational & Tactical

Business dashboards play an important role in carrying out day-to-day operations. Almost every management level in the organization uses business dashboards to accomplish their task and to take an effective measure for the business. These dashboards have unlimited...
Read More

Know Customer Dashboard for Your Customer Insights Analytics

Dashboards have become a business standard tool over the past few decades. Several dashboards have participated to meet the demand to meet business requirements and achieve business goals. Just like the sales dashboard helps the business to see the total sales, the...
Read More

QlikView Vs Qlik Sense Comparison – Which is Better BI Tool

The demand for business intelligence tools has increased over the past few decades. BI tools are becoming a new source of providing efficient data storage and transportation. Well, many companies have already experienced Qlik and realized the power of Business...
Read More

The Ultimate Guide to Build CFO KPIs Dashboard and Template

To improve your company's financial position, you need to assess every aspect of your business and identify areas that need improvement. There are many factors that determine the overall financial condition of your business. But it is not that easy if you are still...
Read More

Business Intelligence Reporting – Guideline to build BI Reports

When we talk about BI reporting almost every company needs it today. BI reporting enables the company’s employees and managers that what is going on at a glance and easily go through the analysis of the underlying data. BI in a company serves as a fundamental approach...
Read More

Know the Capabilities and Benefits of Automated Reporting

In an organization, every business manager is looking forward to seeing their business insights. They want their business dashboard on their figure tip. Automatic reporting here can benefit your business operations in many ways. In this article, we will look at...
Read More

What questions you should ask to get answers from your data

It is always valuable if you ask your data the right and meaningful questions. Today businesses are spending a lot of their time to get the right answers from their data. The benefit of asking the right answer to your data can lead to your business success. In this...
Read More

Events


Up Coming Webinar


Completed Webinars

Our Retail Client’s Experience.


Retail

We gave a high level description of our requirements and within 48 hours EzDataMunch team came up with the entire prototype that provided us an insight into how the entire solution may look like.  It was a great surprise to find a company can pull of something like this complex in couple of days.

VP Sales Operations

Share This