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Introduction:

Many people may wonder about what would be the best and most effective way to show and tell the people about the certain product that they are selling or offering to everyone. Well, if you really want the best and most effective of them all, video marketing will be the best choice for you to do. This is considered to be the most powerful type of marketing style nowadays because of the simple and easy to understand instructions that it provides to everyone who has plans of trying the certain business that is being offered in the video.

There are lots of great benefits that video marketing will be able to give to a certain business. It is also a greater and easier way to let everyone understand the things that a specific business is offering to their customers.

Video Effectiveness

As a business

  • 97% of marketers say video has helped increase user understanding of their product or service.
  • 76% say it helped them increase sales.
  • 47% say it helped them reduce support queries.
  • 76% say it helped them increase traffic.
  • 80% of marketers say video has increased dwell time on their website

As a consumer

  • 95% of people have watched an explainer video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • 69% of people have been convinced to buy a piece of software or application by watching a video.

What should the videos contain?

Building the story on your product/services and representing effectively by adding Animation objects and background music will play a key role to make a successful video for marketing.

The structure for building the story in video marketing is mentioned below.

  • Adding Introduction
  • Making Statement
  • Describing the problem that people face
  • Illustrating the benefits of the product/services
  • Highlight the Solution that Product/services provides to solve the problem.
  • Add Call to action.

Length of the Video

An ideal length of the marketing video should be 2 to 5 minutes. Within this time line, all aspects should be showcased.

Best Social Media Channels for Business Marketing

One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those we want to reach. So, here we’ve provided a list of our favorite platforms for marketing our business and acquiring new clients.

  • Facebook
  • You Tube
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
  • Tumblr

Leading social networks worldwide as of Sept 2017, ranked by number of active users (in Millions)

Softwares that can be used for creating Marketing Videos

  • Wideo
  • Viewbix
  • Slidely
  • Powtoon
  • We video
  • Stupeflix
  • VideoScribe
  • Filmora
  • Wistia
  • Vidyard

Benefits of Video Marketing

  • More can be conveyed in lesser time with videos.
  • Video encourages Social Share.
  • Videos tells your story better than other formats.
  • Video is an excellent format for informing and educating.
  • Improve search engine ranking.
  • You can build Trust with video.
  • Enhancing Brand Identity.
  • Generating Engaged and Qualified Leads.

 

Karthik VP

Karthik VP

Developer QlikView - QlikSense

Karthik VP is working as a Developer (QlikView and QlikSense) for the past two years, involved in end-to-end implementation of Business Intelligence (BI) projects, especially in modeling, designing scorecards, KPIs, reports, and dashboards. He was also involved in QlikView Server Architecture, NPrinting, Testing and Deployment of Qlikview / Qlik Sense applications. In the past two years, he has worked in several domains viz., Financial, Sales, Transportation, Healthcare, Crime Analytics and Supply Chain performance reporting.

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