Every industry is unique and has its own share of complexities and challenges. Their customers are unique, they have different marketing methods, they have different services and products, different budgets and goals. Thus the data being generated by every industry is unique. This data consists the jewels of information pertaining to various business processes and customers and is available in abundance in every sector. We live in the era of petabytes and Exabyte of data and enormous amount of data is created everyday. It is not a rocket science to understand that a company’s’ success is highly dependent on appropriate utilization of the data they have. A smart business intelligence solution that can quickly transform volumes of data into easily understandable graphical charts in real time is always a good investment. Successful companies are already using such smart solutions and many other companies have joined this bandwagon. The issue is how to select a smart solution. The decision to buy a smart business intelligence solution highly depends on the limited budget and company’s’ goals and vision. As you start looking for the best business intelligence solution, you will be barged with various confusing terms that include data analytics, data mining, predictive modeling, clustering and visualization. So in order to reap value out of this effort, you must first know what you want. It can be a whole package that encompasses all of the above-mentioned terms or just parts of it depending on your company’s need. Below are the 7 important questions you should ask before selecting a business intelligence solution.

 

1) What kind of data do I have and what do I want to analyze?

These seem to be two different questions however they need to be answered as one because without answering one your business intelligence project can fail. It’s a good practice to do data profiling before starting the BI project. It is advisable to have data cleaned and arranged as any shortfall in data can lead to incorrect information thus jeopardizing the whole BI effort. A smart business intelligence solution can help in improved sales and marketing efforts. Also, it can be used to identify cost-cutting opportunities and forecast costs and profits. For this to materialize, a company should have the appropriate data and a clear idea of what they want out of their business intelligence project.

2) Who are the users of Business Intelligence solution in my company? Technical or non-technical?

Business intelligence industry is swiftly moving towards self-service BI. Companies are more inclined to put business owners in charge of data rather than having an IT person handle it for them as this mode of working provide autonomy and ensures quick actions in any situation. Over past couple of years many BI companies have put non-technical users in charge of BI solutions and enabled them to create and access BI reports, queries, and analytics themselves without the need for IT resources.

3) If only Dashboard, then do I need a pre-built application playbook or do I need to build one from scratch?

Pre-built applications playbooks are made differently for every industry keeping in mind their specific needs in terms of metrics and KPIs. These are off the shelf products that are ready to use and requires 60% less time to be deployed compared to building a dashboard from scratch. Also it’s pretty easy to add on additional dashboards on a pre-built dashboard environment. However pre-built applications has its limitations, as they may not be able to cover all the KPIs. In such cases, it’s advisable to have a solution built from scratch to fit the company’s requirements. Companies such as QlikView, EzDataMunch, Domo, and Tableau are the pioneers in providing pre-built applications and customized dashboards.

4) Should I go with cloud solution or on premise solution?

Cloud computing is the buzz word in every CIO meeting as more and more companies are opting for cloud based services so how can BI stay away from this clot. There are significant distinction between Cloud based model and on premise licensing model. The very common and most important distinctions are that cloud BI solution takes less time to implement, its highly scalable, cost effective, can be accessed from anywhere in the world by just logging in to the web portal which is one of the most important features that enables quick decision making. Whereas on premise license based solution involves high upfront cost for infrastructure and then yearly maintenance also the implementation period can take lot of time and money. It entirely depends on a company’s perspective of what suits them best.

5) Do I need a whole BI stack or a Dashboard tool will work for me?

Business intelligence solution has multiple categories. Many solutions come in the form of completely built BI platform offering Data integration, data storage, data modeling and even mobile application development tools. Your company may not need all of them, as you must be having few of them in place already so all you may need is a comprehensive and easily customizable presentation layer like a dashboard or reporting tool. There are many companies who specialize in providing dashboard tools. It all depends on the kind of value you see in this investment, your perception about the solution and your goals.

6) Should I be using Big Data?

Top big data sources are: Hadoop Map Reduce application results, Public data, Social influencers, Social network profiles, Cloud applications, Activity generated data, Data warehouse appliances, Network and in-stream monitoring technologies and legacy data. A company may not be having all of these sources however there are some nuggets in the pile and any data is good data thus Big Data should not be discounted.

7) What size of company I need to work with?

Answer to this question largely depends on company’s vision and budget. It is said that 50 to 70 % of IT budget is spent on maintaining existing technology platforms. This leaves very less room in any company to go for heavy investment, however there are many vendors out there ranging from large conglomerates to small vendors. There are also young, small and aggressive companies with fresh perspective that might bring new mindset to the table.


 

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Milan Desai

 

Milan Desai has 17 years of industry experience in working with clients to solve business problems. Passionate about leveraging technology for improving the quality of life and optimize the use of resources. Currently, working on utilizing data to drive business decision making process and user understanding of key metrics that drive the organization and markets in general. Co-founder of EzDataMunch – the first BI Apps store in the world.

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