Media

Uncover business opportunities across various channels, deliver high quality services to maintain customer loyalty, grow business in Mobile, TV, Print and Internet.

Our media business intelligence dashboards help companies to enhance marketing opportunities. Analyze end-to-end marketing campaign performance on multiple devices. Analyze traffic, demographics, average selling price of ads and most preferred products. Analyze historical data and calculate ROI to know marketing effectiveness and take necessary actions. Decision makers get accurate insight into customer behavior and purchasing patterns. Data from social media sites can be transformed into actions in seconds and marketing activities can be better aligned with budget and better customer insight by using our media analytics slution. Companies get a better understanding of associative experience of their customers and can identify points that are driving sentiments and business.

Get insight into subscriber / viewer behavior, understand their preferences and improve customer loyalty by using our media business intelligence solutions.

Media industry is highly dynamic with so many changes taking place every second. Multiple channels for advertising have popped up that has made media marketing operations complex and time consuming. Media industry thrives on the appropriate timing of advertising and news. Media industry is all about data as it generates high volume of data every second. Changing broadcasting regulations, increasing competition, over the counter vendors, multiple avenues of marketing and data consumption and more has created enormous pressure. This has impacted the distribution, operations, advertising performance, supply chain, content protection and more. Media companies understand the importance of real-time information and its impact on making the right decision. This information can be made available by using a comprehensive media business intelligence solution.

 

Our media analytics solutions improve companies performance by:

  • Profit optimization by better subscriber/viewer acquisition and loyalty.
  • Uncover business opportunities across distribution channels.
  • Better industry partnerships.
  • Better manage royalties, copyrights and content security.

Digital Marketing Analytics

Enhance marketing campaigns and improve ROI.

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Mobile Analytics

Access reports anytime anywhere with just a click & ensure effective decisions.

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Travel & Entertainment

See expense areas, track outliers & curb expenses.

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Blogs

Hotel Data and Analytics

Hoteliers don't always consider data to be a fundamental tool in their daily operations. Hotels focus on making guests happy than crunching numbers. So why does data matter to hotels? Because at the end of the day data is just information. When we look at the right...
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Denials Management In HealthCare Industry

Background of 'Denials' Claim denials are an inescapable problem for hospitals and health systems throughout the country. Revamping the claim denials process is at the top of most hospital CFOs' minds. Definition of 'Denials' The formal definition of a medical billing...
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The Next Wave in BI: Search-based BI or Business Intelligence 3.0

Introduction Since the introduction of the Data Warehouse in the early 1990s, the developments in BI seem to lack any disruptive innovation. To fulfill its promise and to respond to future requirements, BI needs to become more intelligent, user friendly and flexible....
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Define KPIs for Successful Business Intelligence

What is a KPI? A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. High-level KPIs - Focus on the...
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How Data Analytics Can Transform Your Business

The Difference Between Big Data and Data Analytics Moto GP Bikes transmit 2GB of data every lap and 3TB during a full race. When you consider there are 20 races per season, the bikes are generating over 60 terabytes of data. While that is a huge amount of data, the...
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Simple ways of creating pivot tables

Many Excel experts believe that pivot tables are the single most powerful tool in Excel. Most of us use Excel to slice and dice our data. Excel is one of those products with some very powerful tools that are easy to use. It turns out that by learning handful of these...
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Benefits of Marketing Videos to increase Business Growth

Introduction: Many people may wonder about what would be the best and most effective way to show and tell the people about the certain product that they are selling or offering to everyone. Well, if you really want the best and most effective of them all, video...
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R vs Python for Data Science

Introduction If you’re interested in a career in data, and you’re familiar with the set of skills you’ll need to master, you know that Python and R are two of the most popular languages for data analysis. When it comes to data analysis, both Python and R are simple...
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Benefits/Advantages of QlikView, QlikSense, Tableau and Power BI

How to choose BI Tools: When we are selecting the right Business Intelligence tools for our organizations, consider our company, our employees, our departments and teams – and then success factors that drive our decision-making. What is not working currently, and what...
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How to Use Simple Date Functions in QlikView and QlikSense

In the present competitive world, all organizations are showing an interest in Business Analytics by using different technologies like QlikView, QlikSense and Tableau etc. In different technologies, Year wise and Period wise analysis plays a major role for monitoring...
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Our Media Client’s Experience.


Media

We wanted to analyze our Travel and expense spend across business units. The challenge was analyzing travel spend through “Concur” that was only providing partial insight. To do a more holistic spend analysis, we needed to consolidate data across various sources like Concur, HR data, P-Card data, Travel agency data, Contract data for hotels / car rental companies and business rules and policies to ensure we can analyze compliance to organization policies. After comparing multiple solutions out there in the market, we selected EzDataMunch as they had the most comprehensive playbook. We were able to analyze data as we needed, a simple user interface, data uploaded in cloud and best of all – we could see the savings of almost $2.5Mn in 60 days!

Sr. Director Strategy and Analysis

Whitepaper

Travel & Entertainment Spend Analysis Best Practices

Case Study

Travel & Expense Optimization For A Media Company

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