Media

Uncover business opportunities across various channels, deliver high quality services to maintain customer loyalty, grow business in Mobile, TV, Print and Internet.

Our media business intelligence dashboards help companies to enhance marketing opportunities. Analyze end-to-end marketing campaign performance on multiple devices. Analyze traffic, demographics, average selling price of ads and most preferred products. Analyze historical data and calculate ROI to know marketing effectiveness and take necessary actions. Decision makers get accurate insight into customer behavior and purchasing patterns. Data from social media sites can be transformed into actions in seconds and marketing activities can be better aligned with budget and better customer insight by using our media analytics slution. Companies get a better understanding of associative experience of their customers and can identify points that are driving sentiments and business.

EzInsights Media Analytics

Get insight into subscriber / viewer behavior, understand their preferences and improve customer loyalty by using our media business intelligence solutions.

Media industry is highly dynamic with so many changes taking place every second. Multiple channels for advertising have popped up that has made media marketing operations complex and time consuming. Media industry thrives on the appropriate timing of advertising and news. Media industry is all about data as it generates high volume of data every second. Changing broadcasting regulations, increasing competition, over the counter vendors, multiple avenues of marketing and data consumption and more has created enormous pressure. This has impacted the distribution, operations, advertising performance, supply chain, content protection and more. Media companies understand the importance of real-time information and its impact on making the right decision. This information can be made available by using a comprehensive media business intelligence solution.

Our media analytics solutions improve companies performance by:

  • Profit optimization by better subscriber/viewer acquisition and loyalty.
  • Uncover business opportunities across distribution channels.
  • Better industry partnerships.
  • Better manage royalties, copyrights and content security.

Digital Marketing Analytics

Enhance marketing campaigns and improve ROI.

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Mobile Analytics

Access reports anytime anywhere with just a click & ensure effective decisions.

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Travel & Entertainment

See expense areas, track outliers & curb expenses.

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Blogs

Financial Reporting and Analysis dashboard and KPIs

What is a financial analytics dashboard? A financial dashboard provides users a complete insight with visual representation of their selected financial KPIs. EzDataMunch financial analytics dashboard helps to understand the summary for the dashboard like operating...
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Retail Analytics Dashboards and KPIs for Retailer

What is a Retail Analytics Dashboard? Retailers are always anxious to know about the sale and performance of their business. The retail dashboards are performance and activity tracking tools that give complete information about business activity. By keeping the right...
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Restaurant KPIs and Dashboard for Business Profitability

KPI is a performance management tool or data that indicates the success of opportunities to gain success within a business. Data is running business these days, especially if we talk about the restaurant industry. Key Performance Indicators are able to provide...
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Marketing Report Templates and Examples for Digital Marketer

What Is A Marketing Report? Marketing report is a type of report that contains important and irreplaceable documents for the marketers. This marketing report presents the overall marketing position of products or group of products. It shows the market condition of a...
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Difference between Business Intelligence and Analytics

In today's changing world, Business Intelligence has made a significant impact on every sector of the business industry, whether it is a sector of retail, manufacturing, banking, healthcare etc., every sector is relying on BI and BI tools. Data driven patterns have...
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Sales Performance Report Examples for Daily, Monthly, Weekly

What Is A Sales  Report? Sales Report or Sales Analysis Report shows overall trends in the amount of sales of the company over time. Perhaps most sales report shows that sales are increasing or decreasing. The sales report describes the records of all calls that are...
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Data Analytics types for Better Decision Making in Business

What are Data Analytics? Data analytics is the technique of analysing raw data in order to make conclusions about that information. Data analytics technologies and techniques are mainly used in business enterprises to enable organizations to make more informed...
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Operational Analytics KPI & Example – Success in Business

What are Operational Analytics? Operational Analytics is a kind of business analytics that monitors day-to-day operations of the organization and improves current operations. In this type of analytics, various tasks like data mining, data collection and data...
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HR Dashboards and Templates – Monthly and Annually Reports

What Is a Human Resources Dashboard? The HR Dashboard is a visual demonstration of HR Metrics. An HR metrics Dashboard recognizes the major human capital trends in an organization, which requires the Chief Executive Officer (CEO) and Lead teams to closely understand...
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Data Quality Management & Metrics for successful Data Control

What is Data Quality? Data quality is the assessment of fitness of data to fulfill its purpose in a perception or in any context. Below we will benefits and why data quality management needed for any orgationation. It describes several dimensions like: Data...
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Our Media Client’s Experience.


Media

We wanted to analyze our Travel and expense spend across business units. The challenge was analyzing travel spend through “Concur” that was only providing partial insight. To do a more holistic spend analysis, we needed to consolidate data across various sources like Concur, HR data, P-Card data, Travel agency data, Contract data for hotels / car rental companies and business rules and policies to ensure we can analyze compliance to organization policies. After comparing multiple solutions out there in the market, we selected EzDataMunch as they had the most comprehensive playbook. We were able to analyze data as we needed, a simple user interface, data uploaded in cloud and best of all – we could see the savings of almost $2.5Mn in 60 days!

Sr. Director Strategy and Analysis

Spend Analysis

Whitepaper

Travel & Entertainment Spend Analysis Best Practices

Media Analytics

Case Study

Travel & Expense Optimization For A Media Company

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