Media

Uncover business opportunities across various channels, deliver high quality services to maintain customer loyalty, grow business in Mobile, TV, Print and Internet.

Our media business intelligence dashboards help companies to enhance marketing opportunities. Analyze end-to-end marketing campaign performance on multiple devices. Analyze traffic, demographics, average selling price of ads and most preferred products. Analyze historical data and calculate ROI to know marketing effectiveness and take necessary actions. Decision makers get accurate insight into customer behavior and purchasing patterns. Data from social media sites can be transformed into actions in seconds and marketing activities can be better aligned with budget and better customer insight by using our media analytics slution. Companies get a better understanding of associative experience of their customers and can identify points that are driving sentiments and business.

EzInsights Media Analytics

Get insight into subscriber / viewer behavior, understand their preferences and improve customer loyalty by using our media business intelligence solutions.

Media industry is highly dynamic with so many changes taking place every second. Multiple channels for advertising have popped up that has made media marketing operations complex and time consuming. Media industry thrives on the appropriate timing of advertising and news. Media industry is all about data as it generates high volume of data every second. Changing broadcasting regulations, increasing competition, over the counter vendors, multiple avenues of marketing and data consumption and more has created enormous pressure. This has impacted the distribution, operations, advertising performance, supply chain, content protection and more. Media companies understand the importance of real-time information and its impact on making the right decision. This information can be made available by using a comprehensive media business intelligence solution.

Our media analytics solutions improve companies performance by:

  • Profit optimization by better subscriber/viewer acquisition and loyalty.
  • Uncover business opportunities across distribution channels.
  • Better industry partnerships.
  • Better manage royalties, copyrights and content security.

Digital Marketing Analytics

Enhance marketing campaigns and improve ROI.

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Mobile Analytics

Access reports anytime anywhere with just a click & ensure effective decisions.

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Travel & Entertainment

See expense areas, track outliers & curb expenses.

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Blogs

What Are Incremental Sales – Learn Examples and Calculations

Sales are the process of generating leads, converting them into buyers, and then ensuring that they become repeat customers. Selling is not easy. Achieving success with this requires a lot of time, energy, and focus. However, there are some techniques and strategies...
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Top 10 Business Intelligence Dashboard Features and Benefits

Business Intelligence Dashboard is a powerful management tool that plays a vital role in decision-making both internally and externally in an organization. Business Intelligence Dashboard is also known as Data Dashboard represents various data visualizations to give...
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Financial Reports vs. Management Reports What’s the Difference

Reporting provides a basic understanding of business performance and operations. In a business, a report provides important details regarding future forecasting, marketing planning, budget planning, and decision making. In the article below we will explain Financial...
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Dashboard Types – Strategic, Analytical, Operational & Tactical

Business dashboards play an important role in carrying out day-to-day operations. Almost every management level in the organization uses business dashboards to accomplish their task and to take an effective measure for the business. These dashboards have unlimited...
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Know Customer Dashboard for Your Customer Insights Analytics

Dashboards have become a business standard tool over the past few decades. Several dashboards have participated to meet the demand to meet business requirements and achieve business goals. Just like the sales dashboard helps the business to see the total sales, the...
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QlikView Vs Qlik Sense Comparison – Which is Better BI Tool

The demand for business intelligence tools has increased over the past few decades. BI tools are becoming a new source of providing efficient data storage and transportation. Well, many companies have already experienced Qlik and realized the power of Business...
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The Ultimate Guide to Build CFO KPIs Dashboard and Template

To improve your company's financial position, you need to assess every aspect of your business and identify areas that need improvement. There are many factors that determine the overall financial condition of your business. But it is not that easy if you are still...
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Business Intelligence Reporting – Guideline to build BI Reports

When we talk about BI reporting almost every company needs it today. BI reporting enables the company’s employees and managers that what is going on at a glance and easily go through the analysis of the underlying data. BI in a company serves as a fundamental approach...
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Know the Capabilities and Benefits of Automated Reporting

In an organization, every business manager is looking forward to seeing their business insights. They want their business dashboard on their figure tip. Automatic reporting here can benefit your business operations in many ways. In this article, we will look at...
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What questions you should ask to get answers from your data

It is always valuable if you ask your data the right and meaningful questions. Today businesses are spending a lot of their time to get the right answers from their data. The benefit of asking the right answer to your data can lead to your business success. In this...
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Our Media Client’s Experience.


Media

We wanted to analyze our Travel and expense spend across business units. The challenge was analyzing travel spend through “Concur” that was only providing partial insight. To do a more holistic spend analysis, we needed to consolidate data across various sources like Concur, HR data, P-Card data, Travel agency data, Contract data for hotels / car rental companies and business rules and policies to ensure we can analyze compliance to organization policies. After comparing multiple solutions out there in the market, we selected EzDataMunch as they had the most comprehensive playbook. We were able to analyze data as we needed, a simple user interface, data uploaded in cloud and best of all – we could see the savings of almost $2.5Mn in 60 days!

Sr. Director Strategy and Analysis

Spend Analysis

Whitepaper

Travel & Entertainment Spend Analysis Best Practices

Media Analytics

Case Study

Travel & Expense Optimization For A Media Company

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