Media

Uncover business opportunities across various channels, deliver high quality services to maintain customer loyalty, grow business in Mobile, TV, Print and Internet.

Our media business intelligence dashboards help companies to enhance marketing opportunities. Analyze end-to-end marketing campaign performance on multiple devices. Analyze traffic, demographics, average selling price of ads and most preferred products. Analyze historical data and calculate ROI to know marketing effectiveness and take necessary actions. Decision makers get accurate insight into customer behavior and purchasing patterns. Data from social media sites can be transformed into actions in seconds and marketing activities can be better aligned with budget and better customer insight by using our media analytics slution. Companies get a better understanding of associative experience of their customers and can identify points that are driving sentiments and business.

Get insight into subscriber / viewer behavior, understand their preferences and improve customer loyalty by using our media business intelligence solutions.

Media industry is highly dynamic with so many changes taking place every second. Multiple channels for advertising have popped up that has made media marketing operations complex and time consuming. Media industry thrives on the appropriate timing of advertising and news. Media industry is all about data as it generates high volume of data every second. Changing broadcasting regulations, increasing competition, over the counter vendors, multiple avenues of marketing and data consumption and more has created enormous pressure. This has impacted the distribution, operations, advertising performance, supply chain, content protection and more. Media companies understand the importance of real-time information and its impact on making the right decision. This information can be made available by using a comprehensive media business intelligence solution.

Our media analytics solutions improve companies performance by:

  • Profit optimization by better subscriber/viewer acquisition and loyalty.
  • Uncover business opportunities across distribution channels.
  • Better industry partnerships.
  • Better manage royalties, copyrights and content security.

Digital Marketing Analytics

Enhance marketing campaigns and improve ROI.

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Mobile Analytics

Access reports anytime anywhere with just a click & ensure effective decisions.

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Travel & Entertainment

See expense areas, track outliers & curb expenses.

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Blogs

How to Use Simple Date Functions in QlikView and QlikSense

In the present competitive world, all organizations are showing an interest in Business Analytics by using different technologies like QlikView, QlikSense and Tableau etc. In different technologies, Year wise and Period wise analysis plays a major role for monitoring...
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How to get started with NPrinting?

What is NPrinting and why it is used? Historically, QlikView has not had a particularly strong ability to print or publish reports. Qlik has preferred to concentrate their efforts on the strengths of QlikView - business intelligence and data discovery. This has lead...
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Implementation of Incremental Load in QlikView and its Benefits

Why Incremental Load? Is your BI Application hitting Database for large volumes of data? If so, is it happening frequently? As BI applications are expected to deal with larger data sets, there is a need for frequent refreshes to get the updated data. In both the...
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5 Milestones (Discoveries) driving Effective QlikView BI application

1) Data Access Layer: QlikView Adopts Multiple Data Sources. The QlikView Data Access layer supports heterogeneous data sources to load the data. Unlike all other reporting tools QlikView Data can be sourced from different databases using standard ODBC, OLEDB and JDBC...
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Patient Care Analysis

Why Patient care analysis is important for Hospitals? In a 2009 report called "Crossing the Quality Chasm", the U.S. Institute of Medicine defined patient - centred care as: “providing care that is respectful of and responsive to individual patient preferences, needs,...
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Six Rules to become a Quality QlikView Developer

If you have learned many programming languages but not settled in your career, QlikView can definitely boost your career. As a QlikView Developer, I would like to share my thoughts here. QlikView is growing rapidly. With over 30,000 customers, demand for skilled...
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9 Reasons To Have Advanced Business Intelligence Tools

Generates Reports Quickly. There are multiple departments and processes in an organization. Thus data is scattered across the organization in various formats. Lot of effort is required to gather the data, cleanse it and convert it into desirable format for analysis...
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6 Answers to Bolster Your Predictive Workforce Analytics Efforts.

Interview with Co-founder and President of EzDataMunch, Anupama Desai. Q: How is a specific line of business / business unit using your EzDataMunch predictive Workforce Analytics Software and Apps? How is your product deployed into operations? A: EzDataMunch is being...
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7 ways analytics can help Supply Chain.

There are multiple factors that affect the success of supply chain process. These factors can be divided into four broad categories such as Political, social, economical and technology. Each category encompasses various elements such as increased regulatory pressure,...
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Part 2: BI Software Implementation Pitfalls – Tips for a successful Proof of Concept.

Address future requirements as well as current ones.
Consult with your own IT professionals.
Refuse to invest a lot of money in a POC.
Focus on BI dashboard capabilities –don’t get distracted by pretty visuals.

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Our Media Client’s Experience.


Media

We wanted to analyze our Travel and expense spend across business units. The challenge was analyzing travel spend through “Concur” that was only providing partial insight. To do a more holistic spend analysis, we needed to consolidate data across various sources like Concur, HR data, P-Card data, Travel agency data, Contract data for hotels / car rental companies and business rules and policies to ensure we can analyze compliance to organization policies. After comparing multiple solutions out there in the market, we selected EzDataMunch as they had the most comprehensive playbook. We were able to analyze data as we needed, a simple user interface, data uploaded in cloud and best of all – we could see the savings of almost $2.5Mn in 60 days!

Sr. Director Strategy and Analysis

Whitepaper

Travel & Entertainment Spend Analysis Best Practices

Case Study

Travel & Expense Optimization For A Media Company

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