Media

Uncover business opportunities across various channels, deliver high quality services to maintain customer loyalty, grow business in Mobile, TV, Print and Internet.

Our media business intelligence dashboards help companies to enhance marketing opportunities. Analyze end-to-end marketing campaign performance on multiple devices. Analyze traffic, demographics, average selling price of ads and most preferred products. Analyze historical data and calculate ROI to know marketing effectiveness and take necessary actions. Decision makers get accurate insight into customer behavior and purchasing patterns. Data from social media sites can be transformed into actions in seconds and marketing activities can be better aligned with budget and better customer insight by using our media analytics slution. Companies get a better understanding of associative experience of their customers and can identify points that are driving sentiments and business.

EzInsights Media Analytics

Get insight into subscriber / viewer behavior, understand their preferences and improve customer loyalty by using our media business intelligence solutions.

Media industry is highly dynamic with so many changes taking place every second. Multiple channels for advertising have popped up that has made media marketing operations complex and time consuming. Media industry thrives on the appropriate timing of advertising and news. Media industry is all about data as it generates high volume of data every second. Changing broadcasting regulations, increasing competition, over the counter vendors, multiple avenues of marketing and data consumption and more has created enormous pressure. This has impacted the distribution, operations, advertising performance, supply chain, content protection and more. Media companies understand the importance of real-time information and its impact on making the right decision. This information can be made available by using a comprehensive media business intelligence solution.

Our media analytics solutions improve companies performance by:

  • Profit optimization by better subscriber/viewer acquisition and loyalty.
  • Uncover business opportunities across distribution channels.
  • Better industry partnerships.
  • Better manage royalties, copyrights and content security.

Digital Marketing Analytics

Enhance marketing campaigns and improve ROI.

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Mobile Analytics

Access reports anytime anywhere with just a click & ensure effective decisions.

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Travel & Entertainment

See expense areas, track outliers & curb expenses.

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Blogs

Static vs Dynamic Report – How to choose the best option

Reporting tools in this digital world are one of the powerful assets of business to visualize business insights. It is clear that business cannot find their progress without properly handling business data. Business data plays a very important role for business owners...
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What is Data Ingestion? Know the benefits of Data Ingestion

In the last two decades, it has been found that many businesses are changing as this business operation is getting complicated. The major challenge facing companies today is that a large amount of data is generated from multiple data sources. So, data analytics are...
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Mobile Dashboard – Discover Examples and Templates

In today generations mobiles have become a necessity for many people throughout the world. In a research it as been notice that there have been 4.78 billion mobile users are in this world. Mobile plays an important role in everyone's life. It changes the way we...
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What is Project Management Dashboard? Examples and Templates

What is a Project Management Dashboard? A project management dashboard refers to a data dashboard that provides managers with an instant visual representation of the selected KPI. The Project Management Dashboard takes you to the top of your data so that managers can...
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What is Ad Hoc Reporting and Analysis? Example and Benefits

In this digital data world, about 2.5 quintal bytes of data is being generated every single day. The first two decades of the twenty-first century have seen a boom in the aggregation of digital data. Today the world is changing faster than ever. The Internet of Things...
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Data Exploration and Data Preparation for Business Insights

What is Data Exploration or Exploratory data analysis? Data Exploration or Exploratory data analysis (EDA) provides a simple set of exploration tools that bring out the basic understanding of real-time data into their analytics. The outcomes of the data exploration...
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Social and Collaborative Business Intelligence for Business

The merger of Social Business Intelligence BI and Web 2.0 technologies has given rise to the new concept of social and collaborative BI - a type of collaborative decision-making (CDM) platform. This platform, like social web 2.0 technologies, is designed on the basis...
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Product Metrics important KPIs for Product Manager

The demand for data-driven product management is increasing day by day. Product manager work is very challenging and difficult so product management helps the team to stay ahead of the competition. But this will not be very possible if we forget to include the product...
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Customer Data Management Best Practices and Trends for Customer Data

What is Customer Data Management? Customer data management (CDM) is gathering, analysing and managing your business customer data. It acts as a solution mechanism in which the customer issues are resolved and provides a better level of satisfaction to a customer....
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Tactical Dashboards Best Practices Example and Templates

What is Tactical Dashboard? A Tactical Dashboard has been designed to handle more detailed information, which is mainly used to track trends in relation to company goals and initiatives. Tactical Dashboard are used in the analysis and monitoring of processes conducted...
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Our Media Client’s Experience.


Media

We wanted to analyze our Travel and expense spend across business units. The challenge was analyzing travel spend through “Concur” that was only providing partial insight. To do a more holistic spend analysis, we needed to consolidate data across various sources like Concur, HR data, P-Card data, Travel agency data, Contract data for hotels / car rental companies and business rules and policies to ensure we can analyze compliance to organization policies. After comparing multiple solutions out there in the market, we selected EzDataMunch as they had the most comprehensive playbook. We were able to analyze data as we needed, a simple user interface, data uploaded in cloud and best of all – we could see the savings of almost $2.5Mn in 60 days!

Sr. Director Strategy and Analysis

Spend Analysis

Whitepaper

Travel & Entertainment Spend Analysis Best Practices

Media Analytics

Case Study

Travel & Expense Optimization For A Media Company

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