Media

Uncover business opportunities across various channels, deliver high quality services to maintain customer loyalty, grow business in Mobile, TV, Print and Internet.

Our media business intelligence dashboards help companies to enhance marketing opportunities. Analyze end-to-end marketing campaign performance on multiple devices. Analyze traffic, demographics, average selling price of ads and most preferred products. Analyze historical data and calculate ROI to know marketing effectiveness and take necessary actions. Decision makers get accurate insight into customer behavior and purchasing patterns. Data from social media sites can be transformed into actions in seconds and marketing activities can be better aligned with budget and better customer insight by using our media analytics slution. Companies get a better understanding of associative experience of their customers and can identify points that are driving sentiments and business.

EzInsights Media Analytics

Get insight into subscriber / viewer behavior, understand their preferences and improve customer loyalty by using our media business intelligence solutions.

Media industry is highly dynamic with so many changes taking place every second. Multiple channels for advertising have popped up that has made media marketing operations complex and time consuming. Media industry thrives on the appropriate timing of advertising and news. Media industry is all about data as it generates high volume of data every second. Changing broadcasting regulations, increasing competition, over the counter vendors, multiple avenues of marketing and data consumption and more has created enormous pressure. This has impacted the distribution, operations, advertising performance, supply chain, content protection and more. Media companies understand the importance of real-time information and its impact on making the right decision. This information can be made available by using a comprehensive media business intelligence solution.

Our media analytics solutions improve companies performance by:

  • Profit optimization by better subscriber/viewer acquisition and loyalty.
  • Uncover business opportunities across distribution channels.
  • Better industry partnerships.
  • Better manage royalties, copyrights and content security.

Digital Marketing Analytics

Enhance marketing campaigns and improve ROI.

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Mobile Analytics

Access reports anytime anywhere with just a click & ensure effective decisions.

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Travel & Entertainment

See expense areas, track outliers & curb expenses.

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Blogs

Benefits of Management Reporting-Best practices and Report Examples

What is a Management Reporting? Management defines handling and controlling of different team members in the organization which results in achieving the target. Management reporting is a management control system that provides business information or management...
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Dashboards vs Reports Which one fits your organization

Dashboards vs Reports The term reporting has often been used to describe both dashboards vs reports, with users commonly referring to simple tables placed within dashboards, as reports. The question is, what's the difference between the two? Many organizations view...
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Digital Dashboard – Know the potential in a business environment

What does Digital Dashboard mean? A Digital Dashboard is an electronic interface used to acquire and consolidate data across an organization. A digital dashboard provides in-depth business analysis, while providing a real-time snapshot of department productivity,...
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8 Key Factors for a Successful Business Intelligence Strategy

Business Intelligence Strategy What does Business Intelligence mean? Business intelligence (BI) is important for every business growth. But only it can be extremely powerful - if it’s done correctly. BI comprises the strategies and technologies used by enterprises for...
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5 Ways how Big Data Analytics changes eCommerce

Big Data Analytics changes ecommerce Big data is a field that treats of ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. Let...
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Best Practices for Building Qlik Sense / Qlik View Data Model

Data Model Data model is a process of organizing data from different data sources to a single design schema which helps to insight the analysis around combined data. A data model is a collection of Fact and Dimension tables connected through common fields called key...
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Important KPIs_Retail-Supply Chain

Cost: Total Cost: Total expenses incurred (direct and indirect costs), at a certain point in time. Total Cost of Goods Sold (COGS): Total cost of goods sold amount, at a certain point in time. COGS is the main part of the total business expenses. Total Distribution...
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Hotel Data and Analytics

Hoteliers don't always consider data to be a fundamental tool in their daily operations. Hotel data focus on making guests happy than crunching numbers. So why does data matter to hotels? Because at the end of the day data is just information. When we look at the...
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Denials Management In HealthCare Industry

Background of 'Denials' Claim denials are an inescapable problem for hospitals and health systems throughout the country. Revamping the claim denials process is at the top of most hospital CFOs' minds. Definition of 'Denials' The formal definition of a medical billing...
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The Next Wave in BI: Search-based BI or Business Intelligence 3.0

Introduction Since the introduction of the Data Warehouse in the early 1990s, the developments in BI seem to lack any disruptive innovation. To fulfill its promise and to respond to future requirements, BI needs to become more intelligent, user friendly and flexible....
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Our Media Client’s Experience.


Media

We wanted to analyze our Travel and expense spend across business units. The challenge was analyzing travel spend through “Concur” that was only providing partial insight. To do a more holistic spend analysis, we needed to consolidate data across various sources like Concur, HR data, P-Card data, Travel agency data, Contract data for hotels / car rental companies and business rules and policies to ensure we can analyze compliance to organization policies. After comparing multiple solutions out there in the market, we selected EzDataMunch as they had the most comprehensive playbook. We were able to analyze data as we needed, a simple user interface, data uploaded in cloud and best of all – we could see the savings of almost $2.5Mn in 60 days!

Sr. Director Strategy and Analysis

Spend Analysis

Whitepaper

Travel & Entertainment Spend Analysis Best Practices

Media Analytics

Case Study

Travel & Expense Optimization For A Media Company

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