Media

Uncover business opportunities across various channels, deliver high quality services to maintain customer loyalty, grow business in Mobile, TV, Print and Internet.

Our media business intelligence dashboards help companies to enhance marketing opportunities. Analyze end-to-end marketing campaign performance on multiple devices. Analyze traffic, demographics, average selling price of ads and most preferred products. Analyze historical data and calculate ROI to know marketing effectiveness and take necessary actions. Decision makers get accurate insight into customer behavior and purchasing patterns. Data from social media sites can be transformed into actions in seconds and marketing activities can be better aligned with budget and better customer insight by using our media analytics slution. Companies get a better understanding of associative experience of their customers and can identify points that are driving sentiments and business.

EzInsights Media Analytics

Get insight into subscriber / viewer behavior, understand their preferences and improve customer loyalty by using our media business intelligence solutions.

Media industry is highly dynamic with so many changes taking place every second. Multiple channels for advertising have popped up that has made media marketing operations complex and time consuming. Media industry thrives on the appropriate timing of advertising and news. Media industry is all about data as it generates high volume of data every second. Changing broadcasting regulations, increasing competition, over the counter vendors, multiple avenues of marketing and data consumption and more has created enormous pressure. This has impacted the distribution, operations, advertising performance, supply chain, content protection and more. Media companies understand the importance of real-time information and its impact on making the right decision. This information can be made available by using a comprehensive media business intelligence solution.

Our media analytics solutions improve companies performance by:

  • Profit optimization by better subscriber/viewer acquisition and loyalty.
  • Uncover business opportunities across distribution channels.
  • Better industry partnerships.
  • Better manage royalties, copyrights and content security.

Digital Marketing Analytics

Enhance marketing campaigns and improve ROI.

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Mobile Analytics

Access reports anytime anywhere with just a click & ensure effective decisions.

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Travel & Entertainment

See expense areas, track outliers & curb expenses.

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Blogs

Customer Data Management Best Practices and Trends for Customer Data

What is Customer Data Management? Customer data management (CDM) is gathering, analysing and managing your business customer data. It acts as a solution mechanism in which the customer issues are resolved and provides a better level of satisfaction to a customer....
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Tactical Dashboards Best Practices Example and Templates

What is Tactical Dashboard? A Tactical Dashboard has been designed to handle more detailed information, which is mainly used to track trends in relation to company goals and initiatives. Tactical Dashboard are used in the analysis and monitoring of processes conducted...
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What is a Data Dashboard and Benefits of creating Data Dashboard

Which company you work in today or you will see, you have certainly come to the insightful story of "data" about how data is helping to take the business a step further. It covers almost all industries such as healthcare, retail, manufacturing, insurance, etc. which...
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What is Social BI and how it helps Business Success

What is Social BI? Social BI defines gathering, analysing, publishing and sharing your data and reports and information using best business intelligence tools to improve your data understanding the data with data analytical tool. The most powerful approach of Social...
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Best Sales Graph and Charts for Sales Manager

Sales graphs and charts provide information about the business. The dashboard specifically provides the value of customer figures and market positioning. The sales manager can get a complete overview of the number and value of closed deals, as well as potential leads....
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Campaign Performance Dashboard for Better Marketing

In the digital world, digital marketing campaigns generate a lot of data, whether coming from internal or external environments in the business. This data becomes complex and does not make sense when it is not handled properly. This data is a requirement for measuring...
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How CEOs can use BI to drive performance across the organization

What is Business Intelligence? Business intelligence is a step in creating a raw data into meaningful information that drives the business into profitable business action. Various BI tools used to convert the raw input file to the valuable output file generated which...
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Do’s and Don’ts of building an Executive Dashboard

What is a Business Dashboard? A business dashboard is a management tool that displays data visualization in the form of a dashboard. The information may contain business intelligence metrics, key performance indicators (KPIs), and key information about the performance...
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Manufacturing Productivity Metrics and Examples

Measuring your quality metrics can allow your production facility to collect and analyze relevant data within production and develop a more concise picture of how well your overall supply chain is operating. What is Manufacturing Dashboard? A Manufacturing Dashboard...
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Data Interpretation benefits and problem

Data Interpretation and Data Analysis is the process of ordering, structured, and giving meaning to the collected raw data. Well, it has a very important and crucial role in the business as it helps in making decisions for a business owner regarding the growth of the...
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Our Media Client’s Experience.


Media

We wanted to analyze our Travel and expense spend across business units. The challenge was analyzing travel spend through “Concur” that was only providing partial insight. To do a more holistic spend analysis, we needed to consolidate data across various sources like Concur, HR data, P-Card data, Travel agency data, Contract data for hotels / car rental companies and business rules and policies to ensure we can analyze compliance to organization policies. After comparing multiple solutions out there in the market, we selected EzDataMunch as they had the most comprehensive playbook. We were able to analyze data as we needed, a simple user interface, data uploaded in cloud and best of all – we could see the savings of almost $2.5Mn in 60 days!

Sr. Director Strategy and Analysis

Spend Analysis

Whitepaper

Travel & Entertainment Spend Analysis Best Practices

Media Analytics

Case Study

Travel & Expense Optimization For A Media Company

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