Media

Uncover business opportunities across various channels, deliver high quality services to maintain customer loyalty, grow business in Mobile, TV, Print and Internet.

Our media business intelligence dashboards help companies to enhance marketing opportunities. Analyze end-to-end marketing campaign performance on multiple devices. Analyze traffic, demographics, average selling price of ads and most preferred products. Analyze historical data and calculate ROI to know marketing effectiveness and take necessary actions. Decision makers get accurate insight into customer behavior and purchasing patterns. Data from social media sites can be transformed into actions in seconds and marketing activities can be better aligned with budget and better customer insight by using our media analytics slution. Companies get a better understanding of associative experience of their customers and can identify points that are driving sentiments and business.

EzInsights Media Analytics

Get insight into subscriber / viewer behavior, understand their preferences and improve customer loyalty by using our media business intelligence solutions.

Media industry is highly dynamic with so many changes taking place every second. Multiple channels for advertising have popped up that has made media marketing operations complex and time consuming. Media industry thrives on the appropriate timing of advertising and news. Media industry is all about data as it generates high volume of data every second. Changing broadcasting regulations, increasing competition, over the counter vendors, multiple avenues of marketing and data consumption and more has created enormous pressure. This has impacted the distribution, operations, advertising performance, supply chain, content protection and more. Media companies understand the importance of real-time information and its impact on making the right decision. This information can be made available by using a comprehensive media business intelligence solution.

Our media analytics solutions improve companies performance by:

  • Profit optimization by better subscriber/viewer acquisition and loyalty.
  • Uncover business opportunities across distribution channels.
  • Better industry partnerships.
  • Better manage royalties, copyrights and content security.

Digital Marketing Analytics

Enhance marketing campaigns and improve ROI.

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Mobile Analytics

Access reports anytime anywhere with just a click & ensure effective decisions.

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Travel & Entertainment

See expense areas, track outliers & curb expenses.

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Blogs

Application of Big Data Analytics in Real Life Examples

The application of big data analytics has introduced cutting-edge possibilities in every aspect of our daily life. Big data analytics are not only spreading their branches in the banking sector, healthcare sector, or manufacturing industries, after all, there are few...
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What is the difference between Data Science vs Data Analytics?

Data science and data analytics are the trending terms of the year. Everyone knows that business success without data is unknown. Many tons of data are generated daily by the user and importance is given to carrying out the day to day activities of the business. If...
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Inventory Metrics and KPIs Best Practices for Your Warehouse

Do you know the factor for which your business can succeed? What contributes to your sales and revenue growth? The answer is maintaining your list and selecting the appropriate metric and KPI for inventory management. Inventory management plays a vital role in...
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How Big Data Analytics helps in Crime Prediction and Prevention

Big data analytics helps businesses analyze and examine large amounts of data. The process involves hidden patterns, correlations, and provides deep business insights to make an appropriate business decision. Basically, organizations have realized the strengths of big...
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What is Data Democratization and how to get started?

Today data is an important factor for business success. In every business, it has been observed that data is playing a game-changing moment to improve business performance. Data is important and necessary in this increasingly competitive world. It is essential for...
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Corporate Dashboard – How it Empowers CEO’s Strategic Decisions

If your company is generating thousands of reports and millions of data by merchandising, trade, marketing, and financial activities. From that collect data that you select to run your direct and retail business? What key performance metrics and KPI’s are selecting,...
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What is Agile Business Intelligence and Data Analytics

Many business users are raising complaints about reporting and analytics that took a lot of time to develop with the IT team. One research found that traditional BI is unable to provide quick reporting and solutions to industries in this competitive world. Companies...
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How your Business can Benefit from Artificial Intelligence

In business, artificial intelligence is playing an important role in maximizing the success rate in the business industry. Artificial intelligence has given humans a new approach to create a new environment in the world of computing. Digital technologies have replaced...
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Introduction to Amazon Sagemaker and know how it works

Machine learning has been developed over the years and brings many discoveries and inventions to us. It is the ability to increase the strength and effectiveness of a business, so many companies today rely on machine learning. Amazon introduced the SageMaker solution...
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How Predictive Analytics Can Transform your Business Insights

Predictive analytics has opened a new door for the organization to see business opportunities.  It offers a new and effective way to look into the future permitting entrepreneurs to improve the business process, improve marketing strategies. The predictive can act as...
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Our Media Client’s Experience.


Media

We wanted to analyze our Travel and expense spend across business units. The challenge was analyzing travel spend through “Concur” that was only providing partial insight. To do a more holistic spend analysis, we needed to consolidate data across various sources like Concur, HR data, P-Card data, Travel agency data, Contract data for hotels / car rental companies and business rules and policies to ensure we can analyze compliance to organization policies. After comparing multiple solutions out there in the market, we selected EzDataMunch as they had the most comprehensive playbook. We were able to analyze data as we needed, a simple user interface, data uploaded in cloud and best of all – we could see the savings of almost $2.5Mn in 60 days!

Sr. Director Strategy and Analysis

Spend Analysis

Whitepaper

Travel & Entertainment Spend Analysis Best Practices

Media Analytics

Case Study

Travel & Expense Optimization For A Media Company

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