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What Is A Sales  Report?

Sales Report or Sales Analysis Report shows overall trends in the amount of sales of the company over time. Perhaps most sales report shows that sales are increasing or decreasing. The sales report describes the records of all calls that are sold by a seller or management during a particular time frame.

It gives a good picture of the company’s activities for a specific and situation and provides reliable solutions to handle the operation. It also provides new opportunity and market trends that’s improve the result.

Sales report can be of the various form:

  1. Daily Basis:

Daily sales report allows you to track the daily activities happen in the organization such as calls or follow up, number of leads generated, Daily production report, etc.

  1. Weekly Basis:

Weekly sales report allows to manage number of deals closed by sales team, amount of revenue collected, etc.

  1. Monthly Basis:

Monthly basis report works in detail picture. It provides individual activity of a sales team and the amount of revenue collected by individual sales team.

Data to be analyse for sales report

  • sales volume that is observed per item or according to group of items
  • The number of current and new accounts that were contacted and when
  • any costs that were incurred in promoting and selling the products

sales performance report

Why Sales Report is important?

Sales reports are a primary tool for any business sales manager to track the efforts you make to create sales revenue, opportunity status, business, health and sales reports.

The other benefit of the sales report is from the sales representative’s perspective that they can summarize how many deals they have on each of the sales process.

Let’s quickly consider an example, if some recent activity is going to any sales representative with the client and during the next visit, they have all the necessary information available at the click of a button.

Monitoring team performance sales report

All sales representatives engage with customers in real time through calls, emails, face to face visits, etc. Do you think this is a simple job, but thanks to the sales report tool, which makes their work easy.

With this sales report, sales rep can easily track weekly meetings, pending meetings, follow-up plans, next schedule plans etc.

We also run through:

  • New opportunities generated.
  • Number of first-time visits made.
  • The nature of conversations had with prospects.

sales performance report

Types of sales reports

Below we have discussed type of sales report which works independently on reporting rules

Daily call report

Daily call report provides a daily work report of sales representatives. Number of calls made per day, Number of customers engaged, deal close status, pending status and conversion between customer. This all keeps in records within a single click.

Productivity report

The Productivity Report monitors all activities occurring within the sales organization and indicates whether each sales representative is more than underperforming and / or meeting and expectations.

Lead sales report

Lead sales report gives the status of the individual sales representatives. Statistics can be tracked on the number of sales per month, number of deals closed by individuals, and their performance. It also shows the trend of sales over time.

Promotional sales report

Promotional sales report measure sales and sales results by store, which helps the user to discover the effectiveness of the promotion.

Sales performance KPIs

Here we present the top selling KPIs used by the modern sales team. The effectiveness and selection of each KPIs should always depend on the business and marketing / sales model.

How to write a monthly sales report

Sales report plays an important factor in increasing sales percentage and also performs better for sales representatives. But this is only helpful that we deploy the sales report in the appropriate cause. Below are five steps to creating a sales report, which helps you break the sales reporting process.

Step1- Target your reporting audience

It is necessary to know who is reading this Sales Report. Be confirm for whom sales report is useful. Sales manager needs to know different sales people in order to adopt correct decision for business.

The role of senior manager is to know the real results from the sales team. This can be in the form of total sales, total leads generated, team productivity etc. It also benefits from self-reporting to self-helpers. Daily reporting helps them to understand the effort of applying to reach sales goals. If their performance is not satisfied, then they can easily take the next necessary steps.

Step2- Gather Sales Metrics

The next step after reaching your reporting audience to measure sales metrics in a qualitative or quantitative way. Monitoring sales reporting can help someone to answer the question easily like:

  • How much time take to close deal?
  • What is the possibility of getting deal close?
  • What is the factor to get convince to client?
  • Which area maximum sales is generated?
  • How do we get clients out of the pipeline?
  • Which sales person doing best?

Step3- Reporting Time Frame

Establishing a time limit will help you choose the right information to report and this will allow easy comparison from time to time.

Every report made should reach the target objective. For example, if someone is busy collecting resources, which is not suitable and spend more time as usual, loses the entire team. And suddenly progress percentage definitely goes down. Therefore, focusing on limited time duration is better. If this does not work, then definitely the next best option is to choose.

Step4- Graphical Presentation

Graphical presentation is better approach while using textual content. Chart such as bar chart, pie chart can simplify dense information and show change over time at a glance.

Now a days no one bother to read a huge line of text. Every one moving to simplify version. And also, graphical presentation correct guideline as come with the text format.

Step5- Add Context to Your Data

It is necessary to present your data in a spreadsheet, but adding it in the context of your number will actually attract someone’s attention.

Suppose statistic of lead is not up to the mark and its moving down from the months before, it’s important to use the opportunity to discuss the quality of the leads coming in, or reasons why the leads coming in aren’t closing.

Sales performance dashboard examples

Sales Margin

Net Sales Customer Count

Revenue Analysis

Abhishek Sharma

Abhishek Sharma

Software Developer

Abhishek is working as a Web Graphics Designer at EzDataMunch. He is involved in Maintaining and enhancing websites by adding and improving the design and interactive features, optimizing the web architectures for navigability & accessibility and ensuring the website and databases are being backed up. Also involved in marketing activities for brand promotion.

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